Fanny ThomasPolytech Sante - Enseignant-chercheur GBS - GRANEM / Polytech Sante - GBS

• POLYTECH
• Départements d'Enseignement POLYTECH - Génie Biologique et Santé POLYTECH
  Polytech Santé - Enseignant-chercheur GBS - GRANEM
• 62 Avenue Notre Dame du Lac - 49000 - ANGERS
• Polytech Santé - Enseignant-chercheur GBS - GRANEM
• +33 (0) 2 41 22 67 13

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• Struct. Fédérative de Rech. pluridisciplinaires en Lettres, Langues et Scces Hum. : SFR Confluences
• Struct. Fédérative de Rech. pluridisciplinaires en Lettres, Langues et Scces Hum. : SFR Confluences - Groupe de Recherche Angevin en Economie et Management : Granem
  Polytech Santé - GBS
• 5 B Boulevard de Lavoisier - 49045 - ANGERS CEDEX 01

Discipline

Maître de conférences en sciences de gestion

CV

Personal details
Gender						Female
Name and first name:						THOMAS Fanny https://orcid.org/0000-0002-5389-5077
Country						France
Current position
Associate Professor – Management Sciences, Marketing  at Polytech Angers, in the Biological Engineering and Health Department Head of the Polytech-IAE double degree in management Researcher at Laboratory GRANEM (Economics and Management) Member of the Granem Laboratory Board
French public organisation
RNSR code			Organisation		Laboratory		Unit code	Code postal / Postcode	Ville / Town
200817437Y			University of Angers		GRANEM (Groupe de Recherche Angevin en Economie et Management)		GRANEM EA 7456	43096	Angers Cedex 01
Other activities Executive board, supervision of student, teaching, memberships in panels or individual scientific reviewing activities
Research Project Supervision Sept 1. 2020-Dec.31 2022: Head of the PAIC research project (Packaging and Ingredients, Consumer perception) - 2 years; Regional and University of Angers funding (PULSAR program); grant allocated: 24817€. July 1. 2019-Sept. 30 2020: Head of the BBSAIN research project (BéBé et Santé Alimentaire, Innovations et impact des Ingrédients Naturels: Baby and Food Health, Innovations and Impact of Natural Ingredients) - 1 year; Regional and private funding (via Enjeu(x) program, MSH Ange Guépin interdisciplinary seminar, RFI Food For Tomorrow & Diana Food company); grant allocated: 22,500€.   Student Supervision 2023: internship supervision for AAPRO Chair (3 Masters) 2022-2023: internship supervision for PAIC project (Master) 2021-2022: internship supervision for PAIC project (Master) 2020: internship supervision for BBSAIN project (Master) 2017 to present: applied student project (bachelor to Masters’s)-about 3 per year e.g : studies of acceptability by consumers of vegetal proteins (bachelor level), developing an energetic bar composed of insect powder based on consumer acceptability (Master level). 2017 to present: internship supervision (bachelor to Master’s) - until 10 per year   Membership of panels and individual scientific reviewing activities 2019 to present: reviewer for Journal of Retailing and Consumer Services, Association Française du Marketing and other peer-reviewed academic conferences. Teaching and management 2021 to present: Responsible for the double degree in management Polytech-IAE Angers 2011 to present: teaching within business school, university, engineering school (currently) (Marketing – Strategy - Marketing Studies – International Trade - Management – Business game) for several programs many of which are Master level.
Previous positions
Start date		End date		Town		Organisation		Function
Sept. 2019 Sept. 2017 Sept. 2013 Oct. 2011 June 2007		Present Aug. 2019 May. 2017 July. 2013 July.2010		Angers Angers Lyon Clermont-FD Spain		University of Angers University of Angers University of Lyon 3 University of Auvergne/ESCO Naturex/Safran engineering		Associate Professor-Polytech Angers Temporary Lecturer and Research ass PhD candidate and Teaching fellow Teaching fellow Marketing and European sales manager
Education
2017: PhD in Management (Marketing) Dissertation thesis: “Visual complexity of packaging and product evaluation: the case of ingredient depiction in the food sector” under the supervision of Pr Mrs. S. CAPELLI (University of Lyon 3). PhD committee: Pr. G. PANTIN-SOHIER (University of Angers), Pr. N. GUICHARD (University of Paris Saclay), Pr. C. WERLE (GEM), F. CELHAY (MBS). 2013: Research Master’s in Management Sciences, University of Auvergne, Clermont-Ferrand (Major). 2011: Master’s in Marketing, Management and Project Development, University of Auvergne, Clermont-FD.
Scientific productions
Award ¤  2022: Best paper award, Thomas F., Pantin-Sohier G., Piqueras-Fiszman B (2022) « Bigger is more: ingredient size bias perception on product evaluation ». 21th International Marketing Trends Conference, Jan 2022, Roma, Italy.   Research projects ¤  2023-2025: co-leader, TRANSLAG (); 3 years; INRAE/TETRAE funding ¤  2022-2026: Team member, ANR ETIC (EffecTs of digital Images on Consumers) (Scientific coord.: Pr S.CAMUS); 3 years; ANR funding ¤  2020-2022: PAIC (Packaging and Ingredients, Perception of Consumer) research project see above in research project supervision ¤  2021- : Team member, research and teaching of the Chair AAPRO  (Advantage and Acceptability of Alternative Proteins) (Scientific coord.: Pr G. PANTIN-SOHIER); 2 years; FEDER funding (until 2023) ¤  2019-2020: BBSAIN research project see above in research project supervision ¤  2019-2022: Team member, ANR CRI-KEE (Consumption and Representations of Insects – Knowledge on their Edibility in Europe) (Scientific coord.: Pr G. PANTIN-SOHIER); 3 years; ANR funding   Fellowship ¤  2019: MIR (International Research Mobility), visiting at University of Wageningen, Netherlands in June 2019 for collaboration for BBSAIN project with PhD/Associate prof. B. PIQUERAS-FISZMAN.
Relevant publications
	Thomas, F., & Capelli, S. (2023). Increasing purchase intention while limiting binge‐eating: The role of repeating the same flavor‐giving ingredient image on a front of package. Psychology & Marketing. [CNRS 3], [HCERES A], [FNEGE 2].
	Capelli, S., & Thomas, F. (2021). To look tasty, let's show the ingredients! Effects of ingredient images on implicit tasty–healthy associations for packaged products. Journal of Retailing and Consumer Services, vol 61, 102061.  [CNRS 3], [HCERES B], [FNEGE 3].   Thomas, F., & Capelli, S. (2018). The effect of the number of ingredient images on package evaluation and product choice. Recherche et Applications en Marketing (French Edition), 33(3), 7-33. [CNRS 2], [HCERES A], [FNEGE 2].
Scientific promotion
Main conferences Thomas F., Pantin-Sohier G. & Piqueras-Fiszman B (2022).The bigger the better! Effect of ingredient image size on healthy product positioning. 15TH PANGBORN SENSORY SCIENCE SYMPOSIUM - MEETING NEW CHALLENGES IN A CHANGING WORLD. Parguel, B., Charry, K., Sohier, G. P., & Thomas, F. (2023, July). The role of culture in the effectiveness of environmental appeals to reduce unsustainable meat consumption. In Global Marketing Conference (pp. 1044-1044). Thomas F., Guillet M., Pantin-Sohier G & Piqueras-Fizsman B. (2022). « Ce produit a du goût ! L’influence de la taille des ingrédients sur les emballages sur l’évaluation du produit selon le positionnement gourmand (vs. Sain) », 21ème Journées Normandes de Recherche sur la Consommation au Havre, 17-18 novembre. Thomas F., Richard P., Focone F, Pantin-Sohier G., Marquis D., Hedhili A. (2022), “Concreteness level of insect representation on insect food packagings and its effect on product preference and evaluation”. Insect to Feed the Word, 12-16 june 2022, Québec, Canada Thomas F., Pantin-Sohier G., Piqueras-Fiszman B (2022) « Bigger is more: ingredient size bias perception on product evaluation ». 21th International Marketing Trends Conference, Jan 2022, Roma, Italy. Best paper award. Thomas F., Pantin-Sohier G., Piqueras-Fiszman B (2020) « Is my baby's snack of good quality? Effect of the ingredient images size on the front of packaging » Eurosense 2020, Dec 2020, Rotterdam, Netherlands Thomas F., Piqueras-Fizsman B., et Pantin-Sohier G. (2020), « The Effect of Ingredient Images on Baby Food Packaging on Healthiness Perception, Quality, and Trust », Academy of Marketing Science, Coral Gables, Miami, 20-22 mai 2020. Thomas F. & Capelli S. (2019), « L'effet des images d'ingrédients aromatiques sur l'évaluation et la consommation du produit », 35ème congrès International de l’Association Française du Marketing au Havre, 15-17 mai 2019. Thomas F. & Capelli S. (2017), « L’impact du nombre d’ingrédients sur le traitement de l’information, l’imagerie mentale de la saveur et le choix du produit ?», 33ème congrès International de l’Association Française du Marketing à Tours, ,17-19 mai 2017 Thomas F. & Capelli S. (2014), « Pourquoi faire simple quand on peut faire compliqué ? La perception d’un packaging alimentaire en fonction de son niveau de complexité », 30ème congrès International de l’Association Française du Marketing à Montpellier, France, 19-21 mai 2014.   More details on : https://hal.univ-angers.fr/GRANEM/search/index/?q=%2A&authIdHal_s=fanny-thomas   Book chapters Capelli S., Ferreira B., Thomas F. (2016) Communication in Relief: Should We Embosse the Brand or the Product? In: Petruzzellis L., Winer R. (eds) Rediscovering the Essentiality of Marketing. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham   Science popularization Pantin-Sohier G. and Thomas F. (2022). “Chaire AAPRO (Avantages et Acceptabilité des protéines alternatives) : Comment renforcer le lien entre chercheurs et entreprises locales pour favoriser le made in ? », journée d’études Interreg à Lille, 30 septembre. Thomas F. ; Richard P., Pantin-Sohier G., Marquis D. ; Hedili A., Focone F (2022), « Miam ! Des goûters à la farine insoupçonnée », fête de la science, University of Angers, October 2022. Thomas F. (2021), promotion and popularization of the BBSAIN project in the magazine "Soif! " n°3 in a docu-BD within the framework of the program Enjeu(x), Enfance et Jeunesse. "Acting with children for their well-being", March 2021. Thomas F. (2021), research presentation and scientific mediation for teenagers from high school Lycée Emmanuel Mounier in Angers, within Declics association, , January 2021. Thomas, F., Piqueras-Fiszman, B. et Pantin-Sohier, G. (2019): BBSAIN project results, Innovons pour le bien-être des enfants, Enjeu(x) program, Nantes, 20 novembre 2019. Thomas, F (2016) « Surveiller sa santé sans bouder son plaisir: le défi du marketing agroalimentaire » Interview, Grandes écoles et universités magazine, n°4, novembre 2016.   Others Thomas F. (2021). Co Chairman ship with Pr Sandra Camus of organizing committee of the scientific congress of the French Marketing Association (AFM) in Angers 19-21 May 2021, University of Angers. Thomas F. (2016), Organizing committee of the scientific congress of the French Marketing Association (AFM) in Lyon 18-20 May 2016, University of Lyon 3.

 

• Courriel : fanny.thomas @ univ-angers.fr